The Circular Economy And Why You Should Care About It

CaptureDo you know what the circular economy is? It’s different than the linear economy. Linear economies operate with Take -> Make -> Waste. Circular economies operate with Reduce -> Reuse -> Recycle. This used to be hippie-talk. And I know, because I used to be a hippie (still am, I’m told). What was missing was well presented economic inquiry and answers about it.

That is what ING, a reputable global financial institution, has done with their new report Rethinking Finance in a Circular Economy. You don’t need to be an economist to read and understand it. The information is relevant and accessible to anyone who is interested in creating a world that can thrive with the increasing consumption of the growing human race. And anyone that wants to take economic advantage of it.

What makes this paper so good is the visual representation of information. You can scroll through reading headings, looking at pictures, perusing captions and learn a lot. Then dive into the paragraphs where you want more detail. Here is the link again:

I’ve really enjoyed it and thought it worth passing on.

Improve Your Goals in Three Steps

eldora_paintedGoals are an important part of professional development and life in general. We wouldn’t do much without goals, even if we are not conspicuous with ourselves about them. Goals are interesting because they are a means and an end. What we set to achieve is our goal (the end), and research shows that how we use goals (the means) makes a difference in our ability to achieve them.

In this post, I will review three aspects of making goals useful. They are:

  • Positively Frame Your Goal
  • Frame Your Goal as Deep as Possible
  • Find Your Activation Point

I will use a recent goal I had around skiing as the context. First, some background. I have been skiing since I was seven, and have been an advanced skier for pretty much my entire life. I wasn’t getting any better the past couple years until I set a goal and got a lot better the last few weeks of the season.

I have had a tendency to curl my toes in my boots when I ski, which leads to less control and decreased efficiency. In other words, you can’t turn as well and your muscles get tired more quickly. It wasn’t until a few weeks ago that I decided to make a conscious effort to avoid curling my toes.

Positively Frame Your Goal

The problem with my goal was that it was negatively framed – “don’t curl your toes”. It never works to not do something, you have to figure out what it is you do want. Therefore, avoiding curling my toes was not the proper way to frame the goal. Spreading my toes out, radiating them outward and even upward (the exact opposite of curling) – that is how I positively framed my goal.

Frame Your Goal as Deep as Possible

As I started skiing with this positively framed goal, I first focused all my attention on my toes, and as soon as I noticed them starting to curl, I radiated them outward. Then I realized that radiating did not start with my toes. I became aware that all my muscular strength radiated from my core, through my legs, into my feet, and poured through the entire surface of my feet and into my skis. My goal was going deeper, it was now to take all my strength and radiate it through my body in the act of skiing.

I quickly realized how this channel of energy and strength was quelled when my toes were in a curled position. This makes sense physiologically, because with my toes curled there was less surface for my body to exert force on my skis. Hence, you have to use more strength to move your skis the same amount.

Find Your Activation Point

Once you have the goal positively and deeply framed, it helps to have an activation point, or trigger, that alerts you to the fact that you have a goal and starts your internal process to achieve it. In this situation, it was noticing my toes were curled. This activated me to extend my toes, and start the process to engage my core and extend all the way through to the skis.

Before long, all thought about the goal and the process disappeared and I was gliding and flying down the slopes, through the bumps, over the ridges, wherever I was on the mountain. It was exhilarating! At times I even burst out laughing from the pure joy of it – the sound muffled by the wind of my downhill speed.

With my newly framed goal in mind, a couple days of practicing yielded a greater improvement in my skiing than I had seen in the past ten years. It was also the most fun I’ve had skiing in the past ten years. I brought myself to the experience of skiing which created a new sense of freedom.

It started me thinking about other areas in my life where I am not using goals as effectively as I could.  It begs the question how has that impacted the quality of how I bring myself to the challenge in front of me. And how when I’m learning and getting better, I have more fun.

How to Best Give to Nepal

The Nepal earthquake is devastating. The choices to give for those of us who want to support the Nepalese can be overwhelming and confusing. My belief, that is shared by many others, is that giving locally to individuals and small organizations in the impacted region is the best way to get the most relief for your money to the people affected the most.

My friend Noah Howard has an import business, Ark Imports, that produces goods in Nepal for sale on the web and in retail specialty stores. He has started a fund-raising campaign. In his words “I am raising money to send to people I know and trust in Nepal who will give the $’s directly to those in urgent need.” Noah is very trustworthy and I have donated funds through his campaign. If you want to give, I ask you to consider this too.

How To Use LinkedIn to Land a Great Job

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Here is the link to an article I wrote on LinkedIn, about how to use LinkedIn in a job search:

Here is the introduction:

LinkedIn enabled me to land a great new job. On December 1, I started as the Vice President Client Services for Avoka Technologies. Avoka’s products improve how customers interact with your company over the web on desktops, tablets, and smartphones.

I could go on for a while about how well Avoka is doing and what a great fit the role is for me, but the intention behind this post is to tell the story of how I wouldn’t have the job if I didn’t effectively use LinkedIn. I will also highlight key lessons learned that others can follow.

Please click on the link above to read the full article.

(above image credit here)

The Bastardization of Customer Success

Please see my guest post on the Totango blog:

Totango is one of the leading Customer Success products. For those of you unaware, there is an entire technology domain dedicated to building tools to help with the effort of Customer Success. It is a fast growing space, and I had the pleasure of meeting some folks from their team while they were on their tour-stop in Denver.

White Paper: Developmental Stages of the Customer Relationship

I’m excited to publish the Developmental Stages of the Customer Relationship white paper, which can be found on the Resources page of the website. Below is a summary and a link to the white paper, for easy access:

In a world where customers consume technology on a recurring-revenue basis and can more easily switch vendors, revenue is at risk with each renewal cycle. In addition, new revenue from existing customers costs 20% less than new revenue from new customers. This has amplified the focus on the customer. To ensure renewals and create opportunity for up-sell, it is important to understand where you are in enabling your customer’s success.

Companies grow through developmental stages. The developmental tasks relevant to each stage must be mastered in order to progress and realize future growth. Developmental tasks can be categorized into developmental lines. The developmental lines relevant to providing value to the customer are: On-boarding / Professional Services, Technical Support / Day-to-Day Care, and Continuous Value Creation. This white paper presents a model that can be used to assess where you are in the development of your customer relationships, and plan and anticipate what you need to do next. By applying this model, you can ensure you are taking the required action to make your customers successful, reduce churn, and fuel your future growth.

Download Customer Development Stages White Paper

Thanks to my mom for giving the document a final edit for grammar and punctuation.

Casting For Recovery: No-Cost Supportive Retreat for Women with Breast Cancer

My friend Marlene Collins, who hosted my wedding celebration, is a breast cancer survivor and is one of the organizers of “Casting for Recovery”. They help women with breast cancer overcome the physical and psychological challenges through fly fishing. Cabella’s funded the creation of this video.

If you know a woman who has breast cancer, share this with her and have her apply for a retreat through the national website. There is no cost to attend.